An avatar is not a stock presenter or a synthetic stranger. It is the advisor's own likeness, generated from footage the advisor recorded, and used when the advisor chooses.
The benefit is consistency. Advisors can keep publishing on weeks when they cannot get in front of a camera, using scripts from their firm's library, their own words, or a draft from Cue.
Avatar videos in Cue go through the same workflow as recorded ones, including locked scripts, branding and disclosures.