As of October 26, 2026.
Cue Studio's recommendation: a pace you can keep
This answer is Cue Studio's recommendation. We found no primary study that sets an ideal posting frequency for financial advisors, so we do not cite one. Our recommendation is one short video a week, or one every two weeks, held steady for at least a quarter. A regular rhythm is easier for clients to notice and easier for you to keep than a burst of videos followed by months of silence. Pick the pace you can hold when the calendar is full, not the one you could manage in a quiet week. Batch the work: write two or three scripts in one sitting, record them back to back, and release them on a set day. Then look at what clients mention to you before you change the pace. A slower schedule you keep beats a faster one you abandon.
Each video is a communication your firm reviews
For broker-dealers, the pace you can keep depends on review. FINRA Rule 2210 defines a retail communication as "any written (including electronic) communication that is distributed or made available" "to more than 25 retail investors within any 30 calendar-day period." Rule 2210(b)(1)(A) says "An appropriately qualified registered principal of the member must approve each retail communication" "before the earlier of its use or filing with FINRA's Advertising Regulation Department." Ask your compliance team whether your videos count as retail communications and how long a typical review takes, then set your posting pace to fit inside it. Every video you plan may also be a review your firm has to schedule. Rule 2210 applies to FINRA member firms. SEC-registered investment advisers that are not FINRA members should ask compliance what their own review covers.
Each video is also a record
Volume adds records as well as reviews. Rule 2210(b)(4)(A) says "Members must maintain all retail communications and institutional communications for the retention period" "required by SEA Rule 17a-4(b) and in a format and media that comply with SEA Rule 17a-4." Posting more often means more files your firm keeps under that rule, so check that your archive can take the volume before you speed up. If you use Cue Studio, the review side is built in: Cue keeps the locked script version, applies the firm-approved disclosure, records an advisor attestation and shows reviewers the exact rendered files. Cue is not your firm's archive. Recordings and videos are deleted automatically after 60 days unless a firm's contract says otherwise, so keep your records through your firm's own process. Cue does not certify compliance, and advisors publish through their firm's own process.
This is general information, not legal advice.